Get serious and active about your
Anti-racism is a deep, active commitment. It means doing what you can to address racism in its all its forms, working to dismantle the structures, processes and systems that uphold it and challenging the root causes that lead to it. As a brand, you have a powerful platform to address these issues, and it's my mission to help you get there.
Being an ally isn't a badge of honour. If the system works for you, your role is to listen to, collaborate with and be led by minoritised groups so that together we can take meaningful action that drives change.